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BROWSE
Five Star Bank 15 Year Anniversary Invitation Package
Production Method
Offset
Design
Position Interactive
Phil Tretheway: Art Direction, Design
Kyle Marks: Design
Printing
Paul Baker Printing
Answering the call to design something “out-of-the-ordinary” for their client’s 15 Year Anniversary Celebration, Position Interactive uses gold and clear foil to create a striking, budget- and environmentally-friendly, ink-free invitation suite.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
130#
Number of Colors
2
Varnishes
–
Binding
–
Typography
Gotham
Helvetica
Snell Roundhand
Project Description
We rarely get the chance to create print pieces that don't involve ink, so when our client wanted a unique, out-of-the-ordinary invitation for their 15 Year Anniversary Celebration, we jumped on the chance to use gold/clear foil on matte black paper. Also, the fact that the client's logo is gold and black was a nice bonus that really reinforced our concept. The entire package consisted of the 2-sided invite, envelopes, and an RSVP card that was printed with metallic ink.Production Lesson(s)
The biggest challenge was deciding the most cost-efficient print method to use in order to achieve the clear gloss effect that we wanted. We originally thought we were going to use a UV glossy spot varnish, but this proved to be pricey and less environmentally friendly. Our printer recommended using a clear foil, which ended up working great and fit into the client's budget. Our only other concern was whether or not the thin lines in the script typeface would hold up in the gold foil, but this proved to not be a problem at all. We were pleasantly surprised at how much detail the foil can hold.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 27, 2015
Filed Under
Invitations
Offset
Tagged with
Clear Foil
envelope
gold foil
gotham
helvetica
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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