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BROWSE
UT Austin Art + Art History Admissions Materials
Production Method
Die-cut
Offset
Design
Ray Delgadillo
Printing
McCarthy Print
Austin based designer and UT alumnus Ray Delgadillo hooks potential students with this admissions brochure cum poster for teachers to hang in their classrooms. The accompanying Moleskines are for jotting down notes about where to find the best breakfast tacos.
Client
The University of Texas at Austin, Department of Art and Art History
Quantity Produced
3,500
Production Cost
$3,638 for posters + $20 stamp
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
–
Page Count
8 pages, 1 poster
Paper Stock
–
Number of Colors
4
Varnishes
–
Binding
Folding
Typography
Headlines: Fugue
Body: Whitney Medium
Project Description
How do you propose a career in the arts to a teenager?This print campaign was designed to engage a young adult audience: bold colors, image transparencies, and clean type were used to transport the viewer to the University while simultaneously expressing the department's commitment to self-expression.
The brochure unfolds into a poster for teachers to hang in their classrooms. By doubling as a poster, we extended the life of the print material and produced two pieces in one, effectively cutting the budget in half. The booklet dimensions and design follow USPS guidelines, and allow the piece to be mailed with tabs and without an envelope.
In addition to the poster, custom Moleskine sketchbooks were designed as giveaway items, reminding students about our programs in their daily routine.
Production Lesson(s)
Designing a fold out poster was challenging. From communicating with the printer, to laying out the art, it was a learning experience. Due to the die-cut location, the piece had to be hand folded by McCarthy Print. Next time around, figuring out a way to have the piece machine-folded would save us even more production cost.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 20, 2015
Filed Under
Brochures
Die-cut
Offset
Posters
Tagged with
academic
folded poster
moleskine
university
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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