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BROWSE
Runway for Charity Invitation
Production Method
Foil stamp
Offset
Design
Conduit Studio
Art Direction: John O'Neill
Designers: Kelly O'Hara and Ryan Mitchell
Printing
The Printery
Accomplishing foil bleeds without flaking, this fancy floral invitation shimmers for a good cause.
Dimensions (Width × Height × Depth)
Invitation Card: 5 × 6.75
Invitation Sleeve: 4.5 × 7 in
Envelope : 5 × 7.25 in
Page Count
1 page invite + sleeve + A7 Envelope
Paper Stock
Neenah / Classic Crest / Avalanche White Stipple / 130 C
Curious / Cosmic / Gold Ray / 133 C
Neenah / Classic Crest / Avalanche White Stipple / 80 T
Number of Colors
1 color ink, 2 colors foil
Varnishes
–
Binding
–
Typography
Custom logo and date typefaces
Bodoni Roman
Molly Jaques Amethyst for addresses
Project Description
Runway for Charity asked us to design the invitation for their second annual fashion event and runway show benefitting a local children's hospital. The theme of the event was Versailles, and knowing the decoration direction was heavily floral and gilded, we designed the invitation to be a lux piece fitting for a fashion forward gala. Pairing strong typographic forms with a delicate floral pattern, we did a modern take on Versailles. The event was a resounding success, with a generous crowd helping to raise close to $300,000.Production Lesson(s)
Our biggest production concern with this pieces was having foil bleeds on both the sleeve and envelope (which we custom designed and converted). We didn't have any flaking with the foil on either piece. The Curious Gold Ray paper does show fingerprints, which required delicate handling.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 12, 2015
Filed Under
Foil stamp
Invitations
Offset
Tagged with
charity
foil stamp
invitation
offset
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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