For Print Only

A Division of UnderConsideration

Honey of the Messestadt Packaging

Production Method

Messestadt—one of the youngest boroughs in Munich— is built on a re-purposed airport. Created by Dr. Birgit Wolff, Honey of the Messestadt is created each year in a very limited edition and is available only to residents of Messestadt.
— Kelly Cree

Client

Birgit Wolff

Quantity Produced

50

Production Cost

$80

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

–

Page Count

–

Paper Stock

–

Number of Colors

1

Varnishes

–

Binding

–

Typography

Eudald regular, medium, italics

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Project Description

In 1992, visionary planners transformed an abandoned Munich airport into an "eco-utopian" community. Concrete runways were replaced with tree-lined bike paths. Today, residents of this carless district invest in projects that directly benefit the community.

One of the products born of this unique community concept is Blütenhonig aus der Messestadt. Every year, only about 30 jars of this honey are produced, and none are sold or exported outside of the community. A product with such a rich story offered an exceptional opportunity to bind past, present and future together through an equally rich and distinctive design concept. It seemed only natural, then, to hearken back to those long, thin lines of one-time runways and taxiways to create the label and supporting brand identity presented here.

Production Lesson(s)

Firstly, that if you are designing in another language, you should always have a few friends around you who are fluent in it to help translate, and proofread everything. Your client can help, but to really get the project right, bring in some outside help.

Secondly, part of the special nature of this design is that it is so focused on the community. Throughout the project, ideas like adding a limited edition note could have been a total disaster if my client wasn't also committed to a quality product, and was fine with marking each label by hand.

This packaging design had to take into account cost (under 100€) but also factor in the time to assemble. We could have paid a lot for printing and die-cutting custom tags, but a rubber stamp hit the balance. Then, it also became important to teach the client how best to align and register the stamp on the labels — again, all things that could have totally fallen off the table if the client also wasn't committed to sharing the story of her honey. Having honest conversations about how much work goes into a passion project (on the client side) was really critical. And in the end, I'm glad they said yes to this approach!

Post Author

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

Date Published

February 19, 2015

Filed Under

Offset
Packaging
Rubber stamp

Tagged with

food packaging
hand-assembled
limited edition

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.