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BROWSE
Duke University Undergraduate Viewbook
Production Method
Offset
Design
160over90
Printing
Epic Litho
6 gatefolds (2 left folding, 2 right folding, 1 down folding, 1 up folding) represent the myriad paths available to students at Duke University in this intricate viewbook designed by Philadelphia based branding agency 160over90.
Dimensions (Width × Height × Depth)
6.5 × 9 × .25 in.
Page Count
48 text pages, 36 gatefold pages, 4 page cover
Paper Stock
Soporset Opaque Smooth Text 70#
Soporset Opaque smooth cover 100#
Number of Colors
4/4 UV process offset
Varnishes
–
Binding
perfect bound with 6 gatefolds (2 left folding, 2 right folding, 1 down folding, 1 up folding)
Typography
Goud Y 38
Idler
Bamq
Democratica
Frutiger
Minion Pro
Goudy Old Style
Trade Gothic
Vincent
Project Description
Every university has one: an undergraduate viewbook that paints a rosy picture of student life. But Duke's new recruiting piece, designed by 160over90, is an unexpected mix of traditional and modern where typefaces collide, chapter book segmentation meets comic book style, and the University cuts through the clutter to talk college truths."Know no bounds" inscribed on the cover, sets the tone for the book and for the Duke college experience. This concept is stylistically juxtaposed with bold border treatments on each page.
Multidirectional gatefolds throughout the book are suggestive of  the many paths students can take at Duke. Varying typefaces and a mix of serif and sans serif fonts are representative of longstanding traditions infused with forward thinking. Graphics, infographics, and sidebars lend a modern look amid super-classic campus imagery.
Production Lesson(s)
Planning a book with six gatefolds meant we had 36 gatefold pages and 48 text pages, which came out to be one gatefold after every 8 pages of text. This resulted in multiple cross overs on every press form while we were printing. Making sure the color on one half of a spread matched the other half that had been printed the day before was tricky, but the design was worth it. The final viewbook came out exactly as we had wanted. I'm very proud to have worked on and helped produce such a intricate, well-designed piece.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 19, 2015
Filed Under
Offset
Viewbook
Tagged with
academic
gatefold
perfect binding
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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