ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
“The Man who Agreed - Apple Terms and Conditions” Booklet
Production Method
Digital
Design
Florence Meunier
Printing
Screaming Colour
Have you ever read the Apple Terms and Conditions? Me neither. If this digitally-printed booklet doesn’t convince you to read at least part of it, I don’t know what will.
Dimensions (Width × Height × Depth)
105 × 148 mm (4.13 × 5.83 in)
Page Count
44pp
Paper Stock
170gsm Arcoprint / 90 micron folex digiprint matt
Number of Colors
2
Varnishes
–
Binding
Saddle stitch
Typography
Univers
Project Description
Project to re-design and interpret the Apple ICloud EULA (End User License Agreement), perhaps one of the most overlooked and ambiguous agreement we make. By clicking "I Agree", we accept rather odd conditions that we are not aware of because the very design of it is not intended to be read.The aim was to design a more "user-friendly" document in a print format, that would make the user want to read the text. I decided to influence the user into reading the license. I created a second narration inside the actual EULA text, as an existing made up story about a man who agreed too quickly. The aim is to slightly guilt the user into reading, or simply amuse and therefore interest them.
Production Lesson(s)
Perfect binding would have been a better solution to align the two paper perfectly for the new narration to be read.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 15, 2015
Filed Under
Booklet
Digital
Tagged with
blackout
booklet
digital
transparency
Univers
vellum
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Black Sheep Studio Business Cards and Promotional Items
E.A.S.E. Stationery Set
“A to Z Letters for Sale” Promo
End of Work iPad and Notebook Cases
CNN Digital New Hire Kit