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BROWSE
Mysterious physiotherapy and lifestyle brand Myodetox employs an even more complicated identity system based on the principle of tensegrity, or tensional integrity, to represent the dynamic nature of their process.
Client
Myodetox INC
Quantity Produced
50
Production Cost
$1,500
Production Time
3 Weeks
Dimensions (Width × Height × Depth)
Guideline Book: 7.5 × 9 × 1 in.
Small Inserts: 6.5 × 8 in.
Page Count
44
Paper Stock
Silk 100lb Cover / Silk Laminate / 100lb UDigital Matte / Accent Opaque Insert
Number of Colors
1 (Black)
Varnishes
UV
Binding
PUR Perfect Binding
Typography
Benton Sans
Project Description
Below is a brief overview of the Myodetox brand identity system. Myodetox is both a new form of physiotherapy, as well as a lifestyle brand. Our initial thinking when starting the process was to create a contrast to the complicated method by establishing a simplistic visual image. Eventually this became more and more difficult as we looked deeper into the core of the entity itself, and then we hit a groundbreaking moment.The tensegrity principle, the structural principle based on unrelated and isolated objects forming one structure and affecting one another was found to be the true heart of the Myodetox method. We knew this had to also be the heart of its identity and thus we found a novel solution to the problem before us. We established a tensegrity structure to be used as the jewel of this image, a forever changing centerpiece that is as dynamic as is the entity it represents.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 9, 2014
Filed Under
Emboss
Identity Materials
Tagged with
brand guideline book
perfect-bound
PUR
UV spot
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
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products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
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Prints / A variety of posters, the majority from our AIforGA series.
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events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
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