ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Ipiranga Seeds Varieties Brochure 2014
Production Method
Die-cut
Letterpress
Offset
Design
saad branding+design
Lucas Saad, branding and design director
Filippe Santos, designer
Printing
Centro Gráfico Ruy Barbosa
Helping Brazilian seed producer Ipiranga Seeds re-position themselves as a premium vendor, saad branding+design creates a tactile, interactive brochure that appeals to Ipiranga’s modest clientele while maintaining a sense of quality and attention to detail.
Dimensions (Width × Height × Depth)
–
Page Count
36
Paper Stock
350 g/m2
170 g/m2
Number of Colors
4x4
Varnishes
Gloss
Binding
Saddle Stitch
Typography
–
Project Description
Even though Ipiranga would position itself as a premium brand, other aspects were to be taken under consideration regarding their audience—composed mainly of farmers and agronomists: it had to be a brand that is close, simple and considered a partner by the clients. The special finishing of the brochure promoted a sensuous experience and the new format and sleek layout fit perfectly with the company's image. Besides that, the special cut provided an element of surprise, since it could only be fully perceived once the brochure was opened. The symbol actually translates the whole company's positioning and its tagline: 'for those who want more', as in 'for those who want more quality', 'for those who want more productivity', etc.Production Lesson(s)
One important lesson learned is to detail as much as possible the demands and particularities of each project so that the printer knows exactly what to do and the production process goes as smoothly as possible. That was what happened in this case, the project was highly detailed before it went to press and we had no problems at all, even with such intricate work.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 2, 2014
Filed Under
Brochures
Die-cut
Letterpress
Offset
Tagged with
4CP
folding
gloss varnish
saddle stitch
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
2017 Brand New Conference Program
Severe(d): A Creepy Poetry Collection by Holly Riordan
Um Caminho para Santiago CD Package and Diary
BOYCO Classpack® Book
Antes de Perder la Esperanza Book