Project Description

Suja has a remarkable product that uses the highest-quality organic ingredients and tastes amazing! When we developed their packaging, we set out to do something very different than it's competitors.

We chose colors that reinforced the vibrant colors of their juices. We wrote copy that helped people get to know Suja, meaning we not only told customers the ingredients and how the juice was processed, but we also gave tidbits that helped customers know Suja as the friend who you could speak with about all things related to healthy living. Suja understands people have busy lives and may not have the time to eat six heads of lettuce, but they can grab a juice and get virtually the same nutrients.

Suja Elements Cold Brew Teas combine the deliciousness of cold brew teas with the Organic, Non-GMO & Cold-Pressured juice that Suja Elements is known for. While Suja Essentials base juice line is very colorful and bold, their Tea line utilized a burlap-type texture and banner-style violator to differentiate. It maintains consistency with the base line with the transparent droplet area, typography and top & bottom bands.