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Lead Image

Gladstone Media’s modern diner style business cards and collateral for Toronto butcher shop Roast are slow-cooked to low-budget perfection. 

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Client

Roast Fine Foods


Quantity Produced

1,000


Production Cost


Production Time

1 Week

Dimensions (Width × Height × Depth)


Page Count


Paper Stock


Number of Colors

2

Varnishes


Binding


Typography

Bebas
Octin Vintage
Sancoale Slab

 


Roast Fine Foods Identity Materials
Roast Fine Foods Identity Materials
Roast Fine Foods Identity Materials
Roast Fine Foods Identity Materials
Roast Fine Foods Identity Materials ---

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Project Description

For the print design, we wanted to pay homage to the tradition of local boutique butcher shops. Our approach is a mix between 1950s diner style and clean modern design.

Production Lesson(s)

The final product was created on a minimal budget and turned out great.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 24, 2014

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Filed Under

Collateral
Identity Materials
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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