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BROWSE
MassArt Viewbook
Production Method
Offset
Design
Sametz Blackstone Associates
Creative Director: Alex Budnitz
Art Director, Designer: Trish Leavitt
Imagery: various student artwork
Stylized Photography: Alex Budnitz, Trish Leavitt, Jorg Meyer
Printing
Hannaford and Dumas
Massachusetts College of Art and Design’s massive deck of promotional cards entices prospective students with student work, stylized photography of work spaces and campus architecture, and clever combinations of paper weights and varnishes.
Client
Massachusetts College of Art and Design
Quantity Produced
approx. 19,000
Production Cost
–
Production Time
4-6 weeks
Dimensions (Width × Height × Depth)
8 × 5 in.
Page Count
75 Cards
Paper Stock
Cougar / Smooth / White / 80# C
Xpedx / Endurance / White / 80# C
Poly Clear / recycled /
Number of Colors
4-Color Process
Varnishes
spot dull, spot gloss
Binding
–
Typography
Interstate
Project Description
This year’s Viewbook is a modular deck of cards which has been divided into 5 suites: About MassArt, Student Profiles, Campus Life, Undergraduate Program and Graduate Program. The visual system is defined by color, artistic marks, and imagery. Visuals are comprised of student artwork and stylized photography of abstractions from work spaces and campus architecture. Each suite was held together with a belly band and inserted into envelopes with brightly printed patterns.The various stocks create interesting relationships: the clear envelope’s design pattern and translucent ink interact with the uncoated title card below. The belly band is printed on a dull coated sheet and has artistic paint drops and scribbles popping with gloss varnish. The postcards are on an uncoated sheet with saturated ink. The goal of the piece is to create excitement about the school and its offerings.
Production Lesson(s)
There were a lot of moving parts, and it was incredibly helpful to have an ongoing dialogue with the production manager and printer as we evolved the designs and considered different printing techniques. The proofing process was essential in creating a smooth transition from ideas to actuality.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 12, 2014
Filed Under
Catalogues
Direct Mail
Offset
Viewbook
Tagged with
belly band
mailer
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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