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BROWSE
Make Annual 10 Brochure
Production Method
Emboss
Foil stamp
Lithography
Design
Make Architects
Graphic Design: Tom Featherby and Alice Bosc
Photography: Zander Olsen
Illustration: Mike Hall
Printing
Pureprint Group Limited
Make, an international design and architecture firm with studios in London, Beijing, and Hong Kong publishes an annual report of sorts each year to showcase completed projects. This, the 10th edition of Make’s annual, sets a celebratory tone with metallic inks, blind embossing, foiling, and special inserts that highlight the firm’s bright history.
Client
Self-Promotion
Quantity Produced
3,000
Production Cost
–
Production Time
–
Dimensions (Width × Height × Depth)
–
Page Count
148
Paper Stock
330gsm
100gsm
Number of Colors
6
Varnishes
–
Binding
PUR soft-back bound
Typography
National
FrescoPro
STHeiti
Project Description
Since Make was established in 2004, the graphics team has created an in-house annual publication that showcases the projects the practice has been working on throughout the year, as well as including features, essays, interviews, news and events.Annual 10 is a special edition as it also celebrates Make’s tenth anniversary. The aim was therefore to create an Annual which had a special celebratory feel and could be subtly distinguished from previous editions, while also being easily identifiable as a Make Annual.
The cover uses three different finishes: metallic printing, blind embossing and foiling. The inside pages include seven smaller inserted sections comprising content which celebrates ten years of Make through essays, interviews, awards and statistics etc. These inserts are printed with metallic ink on different paper stock to distinguish them from the standard pages.
Ten detachable postcards showcasing a selection of Make’s built projects are included at the end of the Annual. We commissioned the illustrator Mike Hall to undertake this job.
Production Lesson(s)
As it was Make’s tenth annual publication we wanted something with a celebratory feel which stood out, therefore attention to the finishings was essential.We explored different ways of printing and binding the Annual and had several dummies made until we eventually found something which complied with printing requirements, while also meeting our budget.
One of the lessons we learnt during this process was that it is all about trying things out. Picking the right metallic ink so it was readable on the dark blue sections, ordering samples from manufacturers to find the right combination of paper stocks, etc. But above all, it was about good communication with our printer, who told us what was and what was not possible and gave advice when needed.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 10, 2014
Filed Under
Brochures
Emboss
Foil stamp
Lithography
Tagged with
annual
architecture
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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