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BROWSE
Aeneas Venture Partners Business Card
Production Method
Letterpress
Design
Open Door Design Studio (ODDS)
Printing
Quill and Arrow Press
Named for Mt. Aeneas in Montana, Alexander Tauber’s company wanted a card that started conversations. Letterpressing a gorgeous mountain view in the style of vintage travel posters, Open Door Design Studio came up with a solution that saved on print time and plates without sacrificing beauty.
Client
Alexander Tauber
Quantity Produced
400
Production Cost
–
Production Time
–
Dimensions (Width × Height × Depth)
2 × 3.5 in
Page Count
–
Paper Stock
Gmund / Cotton / Gentlemen Blue / 600 gsm
Number of Colors
2
Varnishes
–
Binding
–
Typography
Intro Inline
Montserrat Bold
Project Description
When Alexander Tauber (former shrimp farmer, entrepreneur and a dog rescuer--his words, not ours) contacted ODDS to design his business card, he asked us to create a piece of work that is simple, memorable and a conversation starter rather than the typical exchange of contact information. An admirer of the great American outdoors, Alex and his wife, Suzette, have some very fond memories of the majestic Mt. Aeneas in Montana. Located in the Jewel Basin, Mt. Aeneas is made special by a tall granite-like peak with ice that melts during the summer and water feeding the deep blue lakes that are hundreds/thousands feet below the peak. Mesmerized by this wonderful view during one of the hikes, Alex and Suzette Tauber decided to name their company Aeneas Venture Partners.During our research, we got inspired by the picturesque nature of the vintage travel posters and thus created a simple yet meticulously illustrated business card to represent Aeneas Venture Partners. To further enhance the alluring feel of the Mt. Aeneas illustration, the business cards were finally printed using the letterpress technique.
Production Lesson(s)
We spent some time selecting the best paper (weight and color) for the project. The paper color saved us the cost of making an additional plate as well as the printing time. Overall the printing went really smooth.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 13, 2014
Filed Under
Business Cards
Letterpress
Tagged with
business cards
letterpress
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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