For Print Only

A Division of UnderConsideration

Shawn & Andi Wedding Materials

Production Method

Grand Rapids Printing Company
Robin Dana

Shawn and Andi’s refreshing summer cocktail of letterpress and love invites guests to celebrate their union by toasting with the couple’s very own custom citrus concoction. — Kelly Cree

Client

Shawn Blonk & Andi VanderWoude

Quantity Produced

120

Production Cost

$1,162

Production Time

1 week

Dimensions (Width × Height × Depth)

–

Page Count

–

Paper Stock

220 DTC

Number of Colors

3 Color Impressions / 1 Blank Impression

Varnishes

–

Binding

–

Typography

West Italiano
Eames
Neutraface

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The concept for the wedding package was built around the idea of a Summer party, such as a "Summer Shandi". Since Shawn works in the food and craft beer industry and Andi's name rhyming with "shandy", it aligned well with their love of beer and their upcoming vows. It also helps that they'll be brewing a special summer shandy for the ceremony as well.

Production Lesson(s)

This was a new process for both the printer and I, working with poly plates for letterpress. We were under the impression and told by the plate makers, that always print light to dark, which presented some problems along the way. Since there were so many hairline strokes throughout the piece, the subtle green strokes within the black letters were closing up once we put the black layer down. (It didn't help that I created no traps for the piece...) After trial and error, we got a much better product after printing the green on top of the black.

Post Author

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

Date Published

October 1, 2014

Filed Under

Letterpress
Wedding materials

Tagged with

blind deboss
blind hit
eames
house industries

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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