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BROWSE
Charlie was a sinner Materials
Production Method
Letterpress
Offset
Design
Mike Smith
Printing
Scott McClelland
From die-cast pins to offset business cards to a letterpressed menu and vinyl signage, Charlie was a sinner’s branding suite is a bird’s-eye-view of elegant, intentional weirdness.
Dimensions (Width × Height × Depth)
8.5×11 in flat
Scored at 5.5 in when folded
Page Count
1
Paper Stock
French Paper / Pop Tone / Red Hot / 100 C
French Paper / Speckletone / True White / 70 T
Number of Colors
1
Varnishes
–
Binding
Elastic band
Typography
Chronicle Display Condensed
Chronicle Text
Valuta
Packard
Bank Script D
Lakester
Project Description
We wanted to brand an all vegan cocktail bar in a way that didn't feel vegan at all. We wanted to get people talking and we did that through an odd name paired with an even more strange hawk motif.Production Lesson(s)
If you're printing a menu for a bar, make sure that your menus are 100% water proof.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 31, 2014
Filed Under
Collateral
Letterpress
Offset
Tagged with
branding
letterpress
offset
restaurant
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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