ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Bloch Wine Indentity Materials
Production Method
Digital
Design
DMH
Creative Director: Paul Diamond
Copywriter: Jim Alyward
Art Directors and Designers: Rob Mitchell, Andrea Morris, Megan Collins, Caitlin Workman
Printing
Soli Printing
For each $500 case of this Kansas City craft wine that is sold, Bloch wines will give back $500 to the charity of the purchaser’s choice, but the real gift is packaging that turns into a reusable wine tree!
Client
Bloch Wine
Quantity Produced
50 cases
Production Cost
–
Production Time
–
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
–
Number of Colors
–
Varnishes
–
Binding
–
Typography
Custom
Project Description
How do you make a brand speak to wine lovers and philanthropists alike? That was the challenge presented by micro wine producers, Tom and Mary Bloch. They wanted Bloch Wine to be the catalyst for connecting the art of wine making with the good of giving back. The story of this duality was told simply and elegantly on specially designed and illustrated labels, each bottle representing its own chapter. Purchasers of a case of Bloch Wine received a "giving card" in return to designate for their favorite charity. The campaign involved complete branding: logo and identity elements, product design from cork and neck labels to front/back labels, event invitations, and original packaging, culminating in an inventive wine tower that served as both carry package and wine rack display.Production Lesson(s)
The goal for this piece was to create an innovate wine case that doubled as a wine "tree." This allowed the user to drink the wine in a narrative way. It was a conscious decision to make the packaging something functional and reusable.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 29, 2014
Filed Under
Digital
Identity Materials
Packaging
Tagged with
box
charity
label
packaging
wine
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Black Sheep Studio Business Cards and Promotional Items
E.A.S.E. Stationery Set
“A to Z Letters for Sale” Promo
End of Work iPad and Notebook Cases
CNN Digital New Hire Kit