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BROWSE
“Veus per l’Horta” Book
Production Method
Foil stamp
Offset
Design
Estudio Menta
Printing
La imprenta CG
This book celebrates the Valencian orchard with a gorgeous foil stamped cover and a resourceful balance between black-and-white and color spreads.
Client
Universitat de València
Quantity Produced
700
Production Cost
–
Production Time
10 working days
Dimensions (Width × Height × Depth)
19 × 26 cm (7.48 × 10.23 in)
Page Count
176
Paper Stock
Cover: KeayKolour Seal 250g
Interior: Gardapat Classica 120g, PopSet Camel 120g
Number of Colors
4+4 / 1+1
Varnishes
–
Binding
Soft cover + Hot foil stamp
Typography
Nanami Rounded + Plantin
Project Description
An attempt at an honest, clear and austere design without decorative artifices just as the spirit of the Valencian orchard. We also tried to optimize the printing process to have the least amount of inks possible when editing. We have designed this book for the University of Valencia, the Universitat Politècnica de València and the CSIC Office in Valencia within the VLC/Campus (Valencia International Campus of Excellence).The book praises the Valencian "horta" (orchard), the natural and social epicentre from which a commitment to contribute to the territory quality of life is articulated using the most important resources of the three institutions which were involved in this study. The project was coordinated by Maria Josep Picó i Garcés and Magda Ruiz Brox, designed by Estudio Menta whilst its graphic editing was directed by Tania Castro and Miguel Lorenzo.
Production Lesson(s)
It was hard work to fit the project into the budget, we adjusted the layout for a nice balance between 4-color spreads and only black spreads.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 2, 2014
Filed Under
Books
Foil stamp
Offset
Tagged with
book
books
foil stamp
hot stamp
offset
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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