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BROWSE
Valkenberg & Janssen Collateral
Production Method
Silkscreen
Design
Valkenberg & Janssen
Printing
Valkenberg & Janssen
In an effort to create more of a dialogue than a monologue, Valkenberg & Janssen deliver an interactive self-promotion package that encourages recipients to participate online.
Client
Self-promotion
Quantity Produced
50
Production Cost
–
Production Time
5 Days
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
–
Number of Colors
3
Varnishes
–
Binding
–
Typography
Proxima Nova
Project Description
Why a poster instead of a keynote? An introduction presentation often is a monologue. Not a good way to get to know each other. That's why we choose to make a poster. Not forced by the order of a keynote, the poster facilitates a real conversation.We wanted to add an interactive layer to a static document. By adding elements that are manually added to the poster we created a living document. On the website we have a poll which name should come first. Valkenberg & Janssen or Janssen & Valkenberg? The current result of the poll is added on the poster and invites the viewer to go to the website and vote.
The poster includes a mix of the things we believe in, our work approach, our timeline, brands we worked for, a recipe of our personal project, a business card you can cut out for the rolodex and of course, cases. To emphasise the concept of which name should be first we created a business card which you can turn around. It is silkscreened of different kinds of plywood.
Production Lesson(s)
The main lesson we learned is that almost all people are enthusiastic about something not digital. Not only co-designers, but also the slick advertising person and the old fashioned client. Everyone appreciates the form, a silkscreened poster, the content and the effort that was put into it. Especially the way of presenting in a non linear way helps to have a real conversation. Most of the meetings end up in, 'can you make a poster like this for me?'
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 18, 2014
Filed Under
Business Cards
Posters
Silkscreen
Tagged with
interactive
plywood
poster
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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