Project Description

One who sells creation and strategic brand management needs that its own brand is strong enough to rely on. After many years of experience both in the national and international market, 2012 was highly important for Lucas Saad's studio. It was time to re-position its image to align it with all its differentiation points: personalized service, the innovative character of the projects and, mainly, the palpable results that branding and design combined had been providing to its clients. That was what the studio's new image needed to portray, reaching strategically an audience who would be able to realize all value that could be added through the services that they offered. Thus, a complete project was developed for the creation of the brand that would then represent a new studio: saad branding+design.

For the development of the studio's brand new image, an extensive research process took place and it included research on scenario, competitors, benchmarks, target audience and trends. Through the analysis of all of them, strategies were drawn that would guide the brand's experience in all of its touch points. The brand was built under three main pillars: the perfect synchronicity between branding and design, the creation of brands that talk to their audience and notable results. From that, a flexible and human brand was created, a brand that relates to its customers, which is exactly what can be expected from all of the brands under the saad branding+design signature. A minimal visual identity portrays some sort of craft-like appeal in its pieces which can relate to the exclusivity and personalized service offered to its customers.