Project Description

We were honored to be the printer for the paper items supplied to MWL. Below is the design concept by Pail Design based in Portland.

The Multnomah Whisk{e}y Library, (The Library) was just named one of the top 22 whiskey bars in America. It boasts over 1,500 spirit offerings, lined up against brass rails and led by curator and talented spirits director, Tommy Klus. The interior environment was created by the Library's co-founder, Alan Davis and Elk Collective'€™s Kelly Ogden. This collaboration results in a luxurious British lounge and an old classic library feel, for an experience that makes you warm and cozy before taking your first sip.

The Library needed to communicate the feel of exclusivity, without being pretentious, and yet set themselves apart as a place of enjoyment, education and extensive spirit knowledge. Whilst a membership to the Library is available for a nominal fee to receive additional perks, the establishment opens its doors to anyone and everyone. To accomplish this, we set out to balance the brand language by combining vintage bits of humor with old-world-charm that speaks to a broad customer base. Materials needed to be, rich in texture and color (leather, brass, letterpressed paper items, brushed linen edges), and styled as 'traditionally classic' (through typography and imagery) to communicate a historic vibe. We created the brand concepts–Whiskey and Whisk{e}y, for the pursuit of diversion leisure and knowledge–and the short-name, €œThe Library. This supports the brand objectives with a sophisticated palate that uses humor from old whiskey quotes combined with sketches and rich textures.