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BROWSE
Each of these 450 manually-personalized dust jackets folds out into a poster featuring all of the members of the DBA—a design trade association in the UK.
Client
Design Business Association (DBA)
Quantity Produced
450
Production Cost
–
Production Time
2 weeks
Dimensions (Width × Height × Depth)
–
Page Count
16
Paper Stock
–
Number of Colors
Digital CMYK
Varnishes
–
Binding
–
Typography
Helvetica Neue (as per DBA guidelines)
Project Description
Cog Design has created a promotional brochure for the Design Business Association (DBA), posted to each of their member agencies. The brochure comes with a wraparound dust-jacket that opens out to a poster, featuring a list of all DBA members. Each poster is personalised, every list is reordered and shifted in such a way that the recipient's name becomes the show-through message when the poster is folded around the brochure.Production Lesson(s)
Because each highlighted name needed to be in the same specific position on the poster (while still remaining within the alphabetised list of agencies) the list moves as the personalisation progresses through the alphabet. The complexity of this approach meant that personalisation couldn't be done automatically. Instead each of the 450 posters had to be set up manually. A significant extra investment of time, but one we believe was well spent.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 4, 2014
Filed Under
Brochures
Digital
Tagged with
brochure
digital
dust jacket
Helvetica Neue
personalized
poster
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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