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BROWSE
SFS Architecture 40th Anniversary Invitation
Production Method
Foil stamp
Laser-Cut
Letterpress
Design
REACTOR Design Studio
Creative Director: Clifton Alexander
Art Director: Chase Wilson
Designer: Julie Sebby
Printing
A.C. Printing
Fun-loving and low-ego SFS Architecture uses laser-cutting, gold foil, and self-deprecating humor to engage attendees of their 40th anniversary celebration.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
100 Cover
Number of Colors
2
Varnishes
–
Binding
belly band
Typography
–
Project Description
After keeping a low profile for most of its 40 years, SFS launched a two-phase campaign to publicly celebrate the 40th anniversary of the company. The overarching goal of the campaign was to strengthen the position of the company as a leading and innovative architectural design firm.In the first phase, a general announcement was designed to strengthen the SFS brand, celebrate four decades of architectural practice, visually represent the firm’s award-winning design capabilities and thank those with whom we had collaborated with over the years.
The second phase, invitations to an anniversary celebration, highlighted the firm’s light-hearted, fun-loving and low-ego culture. We drew on the location of the party (a brewery) and the firm’s self-deprecating humor to create an invitation and a series of coasters featuring unfinished jokes (ex./ three architects walked into a room…) that engaged guests in the party. The coasters encouraged guests to interact via social media prior to the party by submitting their own endings to the jokes, and the coasters also doubled as a keepsake.
Production Lesson(s)
The most difficult part of this project was laying down the huge area of foil on the felt textured surface. The edges of the foil would tend to pull up after every hit, so the printer had to use all sorts of little tricks to get the foil to stay down. We went through a lot of press sheets to get it just right, but it was well worth it.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 14, 2014
Filed Under
Foil stamp
Invitations
Laser-Cut
Letterpress
Tagged with
belly band
die cut
foil stamp
gold foil
laser cut
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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