ABOUT      CONTACT      RSS

2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

lockstep studio New Year Card

---

Production Method

Linoleum block
Rubber stamp

---

Design

lockstep studio

Dailey Crafton and Cindy Rodriguez

---

Printing

lockstep studio

Designers Dailey Crafton and Cindy Rodriguez celebrate the new year and the formation of their new collaboration—lockstep studio—with a charming lino-cut and rubber stamp combo.  

---

Client

Self-promo


Quantity Produced

150


Production Cost

$50


Production Time

1 week

Dimensions (Width × Height × Depth)

5 × 7 in


Page Count


Paper Stock

Canson Editions (Vanilla)


Number of Colors

2

Varnishes


Binding


Typography

Whatever the typeface is that comes on the Cosco 2000 kit

 


lockstep studio New Year Card
lockstep studio New Year Card
lockstep studio New Year Card ---

Recent Posts


Previous


Next

Project Description

The purpose of lockstep studio's new year card was, as you might have guessed, to wish the receiver of the card a happy new year! and of course to promote our newly founded lockstep studio to companies and organizations whose work we admire and with whom we would like to collaborate.

The visual concept, namely the straight-lined lettering of "happy new year," was developed in such a way to mirror the style of the lockstep studio logo. we thought the style of the lettering lent itself very well to the linocut printing process.

Production Lesson(s)

A great-looking piece of design can be produced with just a few supplies, a little ingenuity and resourcefulness. I don't think designers often consider linocut as a viable production method, but it really is a simple technique, and produces rich, robust and unique results, especially with one-color, hard-edged design. we cut the linoleum block 2up, so we were able to print two cards at a time, which means it wasn't a terribly time-consuming endeavor either.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

July 15, 2014

---

Filed Under

Holiday Card
Linoleum block
Rubber stamp

---

Tagged with


---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End