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BROWSE
Consequence of Innovation Stationery
Production Method
Letterpress
Design
A Civil Fox
Consequence of Innovation
Creative/Art Directors: Carissa Hempton & Aimee Heimbinder
Designer: Carissa Hempton
Writer: Aimee Heimbinder
Printing
Workhorse Printmakers
Branding firm Consequence of Innovation encourages clients to embrace change with an interlocking, multi-piece stationery suite that becomes a single, cohesive mailer.
Dimensions (Width × Height × Depth)
Business Card: 3.5 × 2 in.
Note Card: 5.75 × 4 in.
Note Card Enclosure & Envelope: 6.5 × 4.75 in.
Page Count
–
Paper Stock
Neenah / Classic Crest / Solar White / 130 C
Strathmore / Premium / Khaki (Wove) / 100 C
French / Poptone / Lemon Drop / 100 C
Neenah / Classic Crest / Solar White / A6 Square Flap
Number of Colors
1
Varnishes
–
Binding
Custom die-cut of note card enclosure
Custom duplex of business card and note card stock
Typography
Andes
Baskerville
Project Description
Consequence of Innovation is a strategic branding firm that focuses on helping non-profit organizations and creative companies embrace change at different stages by aligning or realigning their brands with who they are today and where they are heading tomorrow. We wanted to guide the audience's attention toward the unique and memorable name and wordmark. The design is composed of the absolute essentials, eliminating any extraneous elements. It is visually minimal, yet feels substantial to the touch. We utilized an oversized logo in a single ink color and imprinted it on large fields of thick, colored stock. The small pocket enclosure secures both the business card and note card so that the pieces package neatly to create one unit when inserted into a mailing envelope.Production Lesson(s)
One of the elements in the design, a line with two slightly different endpoints represents a key characteristic of Consequence of Innovation's clients' organizations and companies that are going through change. To strengthen this metaphor, it was important that this line register when one flips the card and positions the front of it tangent with the back of another card. We put our trust in the printer to get the registration as close as possible, understanding that the nature of letterpress is not perfect. Finger crossing on our end + expert printing on theirs made for nearly perfect registration.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 21, 2014
Filed Under
Letterpress
Stationery
Tagged with
classic crest
die cut
duplex
enclosure
neenah
note card
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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