For Print Only

A Division of UnderConsideration

Verlasso Sustainability Brochure

Production Method

Prism Color Corporation

My reaction to Brownstein Group’s sustainably produced brochure for sustainable salmon farmers Verlasso is best expressed in song:

— Kelly Cree

Client

1,000

Production Cost

$5,196.00

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

–

Page Count

16 pg + 4 page insert

Paper Stock

Accent Opaque Cover, 65# (SFI and FSC certified stock)

Number of Colors

4 color process
PMS 547 Uncoated
PMS 166 Uncoated
PMS 405 Uncoated

Varnishes

Flood Aqueous throughout (Soy based ink)

Binding

Saddle Stitch

Typography

Chronicle
Gotham

verlassoVerlasso Sustainability Brochure

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Verlasso is fundamentally changing the way Salmon is farmed. They are farming with an eye to provide Salmon for seven generations, not just the next 20-30 years like most other farms. This balance of efficiency of farming and focus on the environment is at the root of Verlasso's story. With harmony at it's foundation, we created this brochure to outline Verlasso's mission and directly state their offerings through head-to-head comparisons, diagrams and long form stories.

Production Lesson(s)

When using a saddle stitch method it was important to make sure the staples both secured the entire book as well as the insert flaps throughout the book. The biggest challenge was making sure that the staples aligned with both in order to keep the binding secure.

Post Author

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

Date Published

June 30, 2014

Filed Under

Brochures
Offset

Tagged with

aqueous coating
insert
saddle stitch
soy-based

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.