ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
University of Hartford Viewbook
Production Method
Offset
Design
160over90
Chief Creative Director: Darryl Cilli
Executive Creative Director: Jim Walls
Creative Director: Sig Gross
Assoc. Creative Director: Travis Ludwig
Account Supervisor: Chelsea Krueger
Designers: Dan Kent, Ben Harrison
Printing
Epic Litho
160over90’s tiered, multi-format viewbook—part of a larger re-branding project for University of Hartford—emobodies the diverse experience that is student life at UHart.
Dimensions (Width × Height × Depth)
9 × 12 in.
Page Count
49
Paper Stock
Cover: 63# Soporset Opaque Cover
Number of Colors
4
Varnishes
–
Binding
Saddle Stitch
Typography
Arbor Brush
Memphis
Gotham
Project Description
As part of a larger University of Hartford branding effort, national branding agency 160over90 conceptualized and created a graphic, multi-format viewbook that artistically conveys prospective students' journey of personal growth.Visible through its clear-wrap envelope, the viewbook features a colorful, tiered cover that's representative of the University of Hartford experience: different at every turn. Both the book construct and the story content begin with a singular, narrow point of focus that physically expands, much as students' frame of reference and field of opportunity grows exponentially over the course of a Hartford education.
Truly, the viewbook—like the University of Hartford— is distinctive by design.
Extended Credits
Copywriter: Kris Blake
Production Managers: Beth Julian and Ryan Greenberg
Photographerd: Tom Ammon and Ryan Greenberg
Project Manager: Michelle Shekari
Production Lesson(s)
One of the main things I learned during this project was the value of using a UV printer. Working with UV ink and a UV printer can really change the brilliance of the color and the detail of the images. It's much more vibrant and the colors really pop. After using this type of printer (for the first time), I realized value as the detail of the work was visibly enhanced. Not only does this improve the color of the print, UV printing can also reduce the length of time it takes to execute a job. An added benefit when printing a larger number of assets. Moving forward, when applicable, UV printing will certainly be my recommendation for print projects.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 11, 2014
Filed Under
Brochures
Offset
Tagged with
gotham
saddle stitch
UV ink
UV press
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
2017 Brand New Conference Program
Severe(d): A Creepy Poetry Collection by Holly Riordan
Um Caminho para Santiago CD Package and Diary
BOYCO Classpack® Book
Antes de Perder la Esperanza Book