ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Museum Tower Sales Brochure
Production Method
Emboss
Offset
Design
Commerce House
Lead Designer: James Harrison
Designer: Ky Lewis
Copywriter: Patrick O'Malley
Creative Director, Art: Vincent LoPresti
Creative Director, Copy: Leigh Sander
Printing
Blanks (printer)
Roswell (bindery)
Nothing says Dallas like blind embossing, soft touch cover coating, side-stitching, french folded pages, subtle spot varnishes and a library of custom photography.
Dimensions (Width × Height × Depth)
–
Page Count
42
Paper Stock
120lb, 100lb, 80lb
Number of Colors
5
Varnishes
Soft Touch (cover), Satin Aqueous (interior and inserts), Spot Gloss (interior)
Binding
Side-Stitch
Typography
Museo Sans
Project Description
Museum Tower, a luxury high-rise in the heart of Dallas' Arts District, needed a sales brochure that would embody all of the grandeur and sophistication featured within their homes. The brochure cover boasts a blind embossed mosaic pattern that mimics the facade of the building. Special techniques including a soft touch cover coating, side-stitching, french folded pages and subtle spot varnishes were introduced to match the unique finishes found throughout the building. A library of custom photography was produced to showcase the architecture, living spaces and amenities offered at Museum Tower.Production Lesson(s)
When approaching a project with this many special techniques, It's good to give yourself a generous window for production time, as complications are sure to arise, causing adjustments that can eat into a schedule in the most unpredicted ways.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 16, 2014
Filed Under
Emboss
Offset
Tagged with
Blind Embossing
satin aqueous
side sewn
side stitch
spot gloss
spot soft touch
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Rebecca Polewsky Stationery
Pendleton Directors’ Reserve Packaging
etcorporate Blank Journal
Arctic Paper Sample and Swatchbooks
Trópico Business Card