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BROWSE
Clear foil accentuates geometric patterns in this otherwise bare-bones, monochromatic stationary suite by Ghost. Eschewing traditional law firm aesthetic, California based attorneys Keith Millhouse and Ernie Hahn sought a sleeker, more modern look for their brand and collateral. Was the choice of gunmetal as a color purposeful?
Client
Millhouse Hahn
Quantity Produced
4,000 Business Cards
2,000 Letterhead
2,000 Envelopes
1,000 Folders
Production Cost
–
Production Time
3 weeks
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Neenah / Classic Crest / Avalanche White
Number of Colors
2
Varnishes
–
Binding
–
Typography
Colfax
Project Description
When we started working on their brand, we asked attorneys Keith Millhouse and Ernie Hahn what they didn't want to see. They answered "no columns please." The office and the attitude of the new California law firm is free of mahogany paneling, cut-crystal decanters and other traditional clichés. They are modern, sleek and incredibly talented; they wanted a mark and graphic standard to reflect it.The design boasts a monochromatic palette of gunmetal and cool grey, a stylized mark and geometric patterned elements printed with clear foil.
Production Lesson(s)
We could not use foil on the letterhead because that would ruin the client's laser printer. So, matching the clear foil process on business cards and folder to an offset process for the letterhead was quite tricky and took some trial and error to achieve the same look.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 18, 2014
Filed Under
Foil stamp
Offset
Stationery
Tagged with
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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