ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Live at the Distillery: Sign Painters Movie Premiere Collateral
Production Method
Letterpress
Design
The Distillery
Creative Director: Daryl Prondoso
Director: Nathan Leong
Printing: The Distillery
Binding: Elise Polito
Printing
The Distillery
Sydney, Australia based full-service agency The Distillery hosts “Live at the Distillery” in an effort to bring designers and other creatives together. This edition boasts a live sign painting workshop accompanied by letterpressed flip-books and popcorn containers to celebrate the premiere of Sign Painters.
Client
Self-promotion
Quantity Produced
100
Production Cost
–
Production Time
3 days
Dimensions (Width × Height × Depth)
3.5 × 2.2 × .4 in.
Page Count
50
Paper Stock
Buffalo Board / 320gsm
Gmund / Linen Cream / 110gsm
Number of Colors
2
Varnishes
–
Binding
Sewn Stitch
Typography
Custom
Project Description
In September 2013, The Distillery hosted a special Sign Painting edition of Live at The Distillery. The night featured a short talk and demonstration from local Sydney sign painter Roger Warsop. Roger's presentation was followed by the eagerly anticipated Australian premiere of Sign Painters: The Movie Produced by Sam Macon and Faythe Levine.As a special celebration of September's Sign Painting Live at The Distillery, we created gifts exclusively for the guests. We wanted to portray the craft and skill involved in sign painting, in a printed medium, so we designed, animated and produced a 50-page flip-book. This limited edition 100-run piece featured letterpress printing with two inks, and sewn-stitch binding of Gmund Cotton 110gsm and Buffalo Board 320gsm.
We also produced a hand lettered popcorn box, which viewers could pop out and construct themselves. What better way to spend a night than with a movie about sign painters and popcorn in letterpress printed, self-constructed popcorn box?
Production Lesson(s)
Designing a flip book is one thing, but designing one to be letterpress printed proved to be a whole different story. Converting the each frame of animation to be letterpress friendly with overprinting proved to be a long and tedious task. The printing itself also proved to be quite difficult, as 48 frames with 2 colours each involved many plate changes and registration headaches!
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 19, 2014
Filed Under
Collateral
Letterpress
Tagged with
flipbook
limited print run
side sewn
stab binding
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Black Sheep Studio Business Cards and Promotional Items
Herbst & Spungen Wedding Invitation Suite
Cranky Bucks Promotion
Seegno Business Cards
“Miniature Views” Promotion