For Print Only

A Division of UnderConsideration

Fuzz Face Mini Packaging

Production Method

It’s not often that you hear a designer say he wishes for “a greater level of imperfection,” but in this case, the in-house designers at Dunlop used flexography in an attempt to mimic the sloppy ink impressions of the original Fuzz Face packaging from the 1960s. — Kelly Cree

Client

Dunlop Manufacturing, Inc.

Quantity Produced

2,000

Production Cost

–

Production Time

–

Dimensions (Width × Height × Depth)

–

Page Count

–

Paper Stock

–

Number of Colors

1 PMS + Black

Varnishes

–

Binding

–

Typography

Helvetica Compressed
Helvetica 55 Roman

This piece is available for purchase for $142.85

The Rabburtle

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Project Description

Dunlop's Fuzz Face Mini distortion pedals are faithful reduced-scale reproductions of landmark late '60s guitar effects used by the world's top guitar innovators, from Jimi Hendrix to Pink Floyd's David Gilmour and numerous others.

The packaging was designed to reference the original 1960s box designs, but with a modern twist. To create a bolder visual impact, we inverted the color palette of the original packaging and flooded ink on craft cardboard. We also color-coded the boxes to emphasize the round, candy-like "mini" aspect of the products that screams "collect 'em all!"

To convey the historically accurate nature of these products, we chose to print the packaging as it would have been in the '60s: cheaply, using a single PMS color for simplicity and the Flexographic process to build in a level of distress to the ink impression on the paper. The Silicon and Germanium Fuzz Face Mini distortion pedals are the first releases of an ongoing product line.

Production Lesson(s)

We chose to produce this piece of packaging using Flexography— which probably would've been used in the 70s when these pedals first hit the market. But with advances in printing technology it's tough these days to get a messy retro looking ink impression. We're happy with the boxes, but we'd like to have a greater level of imperfection in future runs.

Post Author

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

Date Published

June 4, 2014

Filed Under

Flexography
Packaging

Tagged with

currugate
retro

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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