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BROWSE
Year of the Horse Card Deck Calendar
Production Method
Offset
Design
MM Identity Lab
Printing
O'Neil
Hand-stained wooden holders set this card deck up for success. Containing a card for each month of the year, with suits corresponding to seasons, this representation of time should keep recipients playful as the days fly by.
Dimensions (Width × Height × Depth)
Card Deck: 3.5×2.5 in.
Wooden Stand: 8×5 3/8×.75 in.
Page Count
–
Paper Stock
Ivory
Number of Colors
2
Varnishes
–
Binding
–
Typography
Lonestar
Customized version of Gin
Customized version of Lust
Project Description
Here at the lab, we design and coordinate an annual direct mail campaign to promote brand awareness, bring together the creative community, and cultivate potential business relationships in good chemistry. We realized that there is a direct correlation with the seasons of the year and a deck of cards, and set forth to create a calendar that could double as a deck of playing cards.Production Lesson(s)
The small details that set a project like this apart from others take a lot of time and extra effort. For example, we hand-stained 600 wooden holders to achieve the result we wanted each and every time. It's not possible to accomplish this look with an automated device.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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