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BROWSE
William Roam Stationery
Production Method
Foil stamp
Letterpress
Offset
Design
Miles Design
Jon McClure, Designer
Printing
Faulkenberg Printing Co.
William Roam creates high quality, luxury hotel amenities. Much like how the packaging of the miniature shampoo can change an entire hotel experience, Miles Design’s attention to detail in this stationary suite sets a sumptuous tone. Even though the client requested recycled paper, designer Jon McClure thoughtfully combines offset, letterpress, clear foil, and edge painting to present a tantalizing wet bar of print techniques.
Dimensions (Width × Height × Depth)
Business Card: 2 × 3.5 in.
Letterhead: 8.5 × 11 in.
Thank You Card: 9.25 × 3.825 in.
Converted Envelope: 10.925 × 4.125 in.
Page Count
–
Paper Stock
Cascade / Rolland / Enviro100 / 100 C
Cascade / Rolland / Enviro100 / 80 T
Number of Colors
2 Spot (PMS 583 + PMS Black 7) and 1 Clear Foil
Varnishes
–
Binding
–
Typography
Bauer Bodoni LT
Vinyl
Project Description
The team at William Roam came to us with the seeds of an idea: a name and an understanding of the market they wanted to enter. We helped them fashion an innovative catalog of American-made luxury hotel amenitiesTo match the unique nature of the brand and its three distinct product collections, we created a set of diverse and distinct collateral, including business cards, letterhead, envelopes, and a thank you card.
At the client's request, we used recycled paper. We also strategically used a variety of processes in order to bring texture to the brand, including offset, letterpress, edge painting, and clear foil. Though this required some additional time and cost, in the end, it resulted in a suite that reflects the complexity and nuance of the brand
Production Lesson(s)
The recycled paper offered a unique challenge, because the paper itself is harder and more substantive, which provides a strong impression, but removes some of the traditional depth of the letterpress. This helped embody the clean lines and masculine aesthetic of the suite.For the business card specifically, the stock color wasn't available, so we had to flood the reverse with PMS Black 7, then duplex the card for the appropriate thickness. We then had to letterpress the card before trimming and edge painting with PMS 583. The ultimate lesson here was that additional steps might be tricky, but they are sometimes necessary to achieve the best finished product
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 7, 2014
Filed Under
Foil stamp
Letterpress
Offset
Stationery
Tagged with
Clear Foil
edge painting
hotel
recycled paper
thank you note
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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