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BROWSE
Philz Coffee Print
Production Method
Silkscreen
Design
Addepar Creative Engine
Design: Nick D'Amico
Production: Nick D'Amico, Ryan Smith
Additional Credit: Craig Gephart
Printing
Nick D'Amico
A group of designers at Addepar takes a coffee break every day at Bay Area favorite Philz Coffee. As a thank you for the friendly service and atmosphere, Addepar designed and screen-printed a colorful homage to the mural-covered local haunt.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
–
Number of Colors
4
Varnishes
–
Binding
–
Typography
Futura Extra Bold
Futura Light
Project Description
Philz Coffee is an amazing bay area favorite. They pride themselves on being in the people business rather than the coffee business, with the motto "one cup at a time". A group of us on the Addepar team finds time to take a break at Philz every day. Addepar Creative Engine is responsible for celebrating company culture through design. We wanted to pay homage to our favorite coffee spot by designing and screen printing this edition on-site at Addepar. The 120 prints were given to Philz who decided to use them as gifts to generous donators. The illustration style and bright colors were influenced by the friendly atmosphere and mural paintings at our frequented location.Production Lesson(s)
The design originally used pure black as the key image, but we decided to change it to a dark brown to feel less heavy and connect more to coffee and the Philz brand color. However, our 320 mesh screen didn't like the thick ink and we had to hit the brown twice, making it darker than desired. If we print a new edition, we'd like to try adding finely ground Philz coffee to the brown color and pulling it through a 110 mesh. Also, the idea to do an edition of only the key image came up to give to kids as a print to color in themselves.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 12, 2014
Filed Under
Fine Art Print
Silkscreen
Tagged with
numbered
pro bono
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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