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BROWSE
Fulton & Roark Wax Cologne Packaging
Production Method
Letterpress
Design
Metaleap Creative
José Reyes: Creative Director
Ashley McGrath: Senior Art Director
Ashley Shugart: Designer
Joe McKendry: Illustrator
Printing
Henry and Company
Armed with a good idea and actionable business plan, men’s grooming specialists Fulton & Roark approached the designers at Metaleap for a few introductory assets to get the brand up and running. With the use of a custom die and 100% cotton paper, Metaleap created a band for F&R’s solid cologne line that holds together without any glue or sealing. They credit the “grippiness” of the thick Savoy paper.
Client
Fulton & Roark
Quantity Produced
3,000 ea of 3 different labels
Production Cost
–
Production Time
–
Dimensions (Width × Height × Depth)
5.63 × 1.13 × .0625 in.
Page Count
–
Paper Stock
Savoy / White / 118C
Number of Colors
2
Varnishes
–
Binding
Score/folding
Typography
Geogrotesque
Miller
Stag
Project Description
The creation and appreciation of cultural goods has long been a part of Metaleap's DNA. So when an opportunity came along to design a new line of men's grooming products, we were intrigued. But what convinced us to take on the project was meeting the guys behind Fulton & Roark.Many specialty projects start with a couple of people who have a dream, but rarely do we meet a team that is positioned to act on it. F&R's founders met in business school and, like many people, had an idea, but they also moved quickly to an actionable business plan.
We clicked with them when we realized we shared a unique balance between creativity and strategy. Like many specialty projects, F&R needed to make a big splash with few assets to help carry the brand. We began by creating their logo, then followed up with a website, some supporting print collateral pieces and the packaging for their first product: a men's solid cologne in three fragrances. Keep a lookout for more gentleman's products to come from F&R, available at specialty stockists in the Southeast and beyond.
Production Lesson(s)
We needed to create a die that allowed for the band to connect and hold together without any glue or seal affixed to the band. So we ended up inventing a die just for this band that was easy to assemble and that would fit snugly around the product, but not slide off easily. The Savoy paper stock being so thick and 100% cotton gave us the grippiness we needed to do the job.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 8, 2014
Filed Under
Letterpress
Packaging
Tagged with
cosmetics
folding
packaging
scoring
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
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Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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