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BROWSE
Meers Holiday Gift Coasters
Production Method
Letterpress
Design
Meers
Dave Thornhill, Creative Director
Emily Austin, Designer
Kate Fitch, Copywriter
Printing
Skylab Letterpress
Last year Meers wanted to distribute a holiday gift their clients and friends could use all year long. These coasters are a fun way to express Meers’ new brand. They also reinforce their sense of taste and give clients a spirited reminder that they are always there to help. Each set of letterpresses drink mats features a line from Meers’ manifesto on one side, a drink recipe on the other, and comes packaged in a snazzy wooden caddy.
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Number of Colors
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Project Description
This holiday season, Meers wanted to give a gift with staying power—not just another card that would get thrown in the trash. We also wanted this gift to reflect our new brand, “Love Something,” that had launched just a month earlier. The theme for the gift was “Love Holiday Cheer(s).” To bring this to life, we created letterpress coasters with lines from the Meers manifesto. Each saying was paired with a drink recipe for recipients to make throughout the year. The coasters were packaged in a custom wooden sleeve, tied with twine and garnished with a cinnamon stick, for added flavor.Production Lesson(s)
Everything about this holiday gift to our clients was custom-built, from the coasters themselves to the walnut caddies in which they live. Coordinating so many separate elements is never easy, but getting everything designed, printed, assembled, and mailed out in two weeks made things even harder. Against the time crunch's wishes we agonized over paper choice, stain colors, and nit-picking the files, but it's the small details that make a huge impact. As it turns out, sometimes it's to everyone's benefit to sweat the small stuff.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 3, 2014
Filed Under
Coasters
Holiday Gift
Letterpress
Tagged with
coasters
geometric
recipe
wood
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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