Project Description

Objectives: Arjowiggins Creative Papers (AWCP) is the world’s leading manufacturer of fine papers. The company targets to develop luxury brands business and introduce itself as a relevant partner with high value services by: (1) Reaching trendsetters, such as AD of top luxury brands and specialized agencies worldwide with a specific communication and (2) Highlighting the parent brand AWCP with thematics such as know-how, history, people and their expertise in paper.

Availability: A+S61 is a free book. It has been sent to trendsetters worldwide with a focus in France, Italy, UK and Northern Europe where luxury brands and designers are especially active. It is a limited edition of 1,000 ex.

Characteristics of the project: “Since 1770, we have been making fine papers for those who create fine ideas. This is our quest today and it will be tomorrow.” AWCP comes back to the origins of its know-how: paper. We chose 2 specific papers: Curious Matter, the latest innovation made from potato waste, and Conqueror, created in 1888 in England (the history and the future of papers meet to create one surprising experience). We decided to highlight paper itself: the design is understated; the text appears like a shadow, de-bossed on the cover stock; the print technology has been kept simple, using unvarnished type printed in Pantone 877 silver to reveal the fine grain of the paper. Paper is a universal language, which stands alone in its ability to transform an idea or message into a tangible experience. A+S61 is as well a working and inspiration tool that AD could use everyday: 61 samples as 61 blank pages… "When we give to AD and luxury brands our papers, we know that they are in good hands."