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BROWSE
The New Heroes is a publication about the changing role of mythology in modern society. Thomas Nicholas (The Pearly Kings) chose newsprint for its relatively short lifespan. That way readers will eventually have pass the magazine contents on by word of mouth, like mythology itself: clever.
Dimensions (Width × Height × Depth)
10.75 × 17 × .25 in
Page Count
48
Paper Stock
35# Recycled Newsprint
Number of Colors
One
Varnishes
–
Binding
Saddle Stitch (2 Staples)
Typography
Jenson
Nanami
Custom Typefaces
Project Description
The New Heroes 3 is a large-format newsprint magazine that explores the role of mythology in our contemporary society. Modern advances in science and technology have rendered mythology obsolete. But losing our archetypal stories means losing touch with the tradition that comprised our cultural foundation. The heroes in myth not only served to explain the world around us but also helped us make sense of our identity within society. The New Heroes 3 is the search for a reconciliation between our modern world and traditional mythology.Issue Three contains interviews with Daniel Arsham, Beetroot Design, Mauro Perucchetti, Jared David Paul, Ivan Forde, Tom Berry, and Delphine Diaw Diallo; artists exploring a new definition of mythology for our modern age.
The page structure and proportions of the layout itself were informed by early illuminated manuscripts. The issue was printed on recycled newsprint for its temporal nature. The lifespan of the magazine itself will be short, so its content will have to be passed on orally, much like mythology itself.
Production Lesson(s)
Spend time with your printer discussing how photos will be represented when printing on newsprint. Photography can darken up to 30% and the levels can also alter significantly.Carefully select the size of the screen used in printing. A finer dot screen will produce a higher resolution image but may also over-saturate the paper stock.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 13, 2014
Filed Under
Magazines
Offset
Tagged with
black and white
large format
newsprint
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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