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BROWSE
Mary Tsouloufa Stationery
Production Method
Digital
Design
TheBirthdays™
Graphic Design/Art Direction/Photography: Konstantina Yiannakopoulou & George Strouzas
Printing
Alphabet
For photographer Mary Tsouloufa’s identity and stationery The Birthday’s chose the half-tone transition from black to white as a symbol of her range of creative abilities. It was important to illustrate her ability to take artistic shots with a dark mood, and also more commercially viable images for weddings and special events. The overall design of the stationery falls in line with the half-tone concept in its minimal simplicity, utility, and sharp contrast.
Dimensions (Width × Height × Depth)
2 × 4 in
Page Count
–
Paper Stock
Curious / Curious/Matter Goya / 380gr
Number of Colors
1
Varnishes
–
Binding
–
Typography
Simple
Project Description
Mary Tsouloufa, an emerging photographer, asked us to design her stationery, a series of things designed in a way that could reflect her aesthetic as a photographer. Focused on artistic black and white portraits, dramatic scenes, natural and urban captures but also on mainstream projects, such as social events. We came up with the halftone idea, a close up capture, based on the black and white effect, giving a smooth transition from light to dark, a metaphor showing that Mary can deal with projects from commercial to artistic. A modern and clean type system has been chosen to support the identity, that would be related with the halftone effect, following the same technical feeling.Production Lesson(s)
The challenge was to communicate something that represents her aesthetic, which is mostly black and white, with dark atmosphere directed photos, but also keep a mainstream spirit for more commercial projects, such as weddings and social events. We shouldn't consider only her artistic point of view. The stationery should communicate to everyone and not only her ideal clients.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 13, 2014
Filed Under
Business Cards
Digital
Stationery
Tagged with
black and white
halftone
monospace
photography
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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