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BROWSE
Dinner’s Here: Droga5 Placemats & Coasters
Production Method
Digital
Offset
Design
Rich Greco
Printing
Print Promotions
Just because a product or material is cheap or associated with second-rate standards does not mean you cannot give it new life with a good concept and some design attention. For example, Droga5 put together this set containing placemats, coasters, and a bottle of hot sauce to introduce new employees to the office’s standard practices.
Dimensions (Width × Height × Depth)
Placemats: 9.75 × 14.75 in
Coasters: 3.5 × 3.5 in
Page Count
–
Paper Stock
Placemats: Strathmore / Cambric linen / Platinum white / 70#
Coasters: Natural pulp board / 60 pt
Number of Colors
4 for placemats, 2 for coasters
Varnishes
–
Binding
–
Typography
Nobel
Sign Painter House Slant
Project Description
Onboarding materials for new hires at ad agency Droga5 in the form of placemats, coasters, and a bottle of hot sauce. These materials are inspired by the many employees who spend their evenings working (and dining) at the office.Production Lesson(s)
It was a challenge to reference the cheap materials and templated designs that one might see in a diner without devaluing our final product. The clean platinum white paper of the placemats helped the colors pop while retaining that familiar lightweight linen feel. And the natural pulp coasters added a subtle contrast to the rest of the materials.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 14, 2014
Filed Under
Brochures
Coasters
Digital
Offset
Tagged with
bottle
coasters
information design
placemat
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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