ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Another Escape: Volume 2
Production Method
Lithography
Design
Another Escape
Creative and Editorial Direction:
Rachel Maria Taylor & Jody Daunton
Printing
Taylor Brothers
These magazines/books are more ambitious than they may seem at first glance. Each edition considers the creative process through enlightening insight into inspirational individuals’ narratives, which focus on “the extraordinary in the ordinary” or “the investigation of simple ideas from alternate angles.” The design is meant to create harmony between the divergent content and create a sense that the reader may leisurely explore the subject matter sans conditions of linearity or chronology. This unencumbered navigational strategy along with the four sections of the publication are meant to reflect upon and represent the creative process.
Dimensions (Width × Height × Depth)
7.8 × 10.5 × 0.4 in
Page Count
120
Paper Stock
Cover: Edixion / Challenger / Offset, White / 300gsm
Inside Pages: Edixion / Challenger / Offset, White / 140gsm
Number of Colors
CMYK
Varnishes
Matt Laminate Finish (Cover)
Binding
Perfect Bound
Typography
Brandon Grotesque Light
Baskerville Regular
Baskerville Italics
Project Description
Our publication, as Jeremy Leslie of MagCulture describes it, deals with the extraordinary in the ordinary. We look for inspirational people—those who are passionate and offer unique insights into a lifestyle or subject matter—and we investigate often simple ideas from alternate angles.Our editorial content is very much driven by narratives, with our stories looking to work twofold offering the reader the opportunity to learn something new as well as delving into an individual's personal narrative, to provide all round inspirational and enticing content.
We felt that the tangible format of a printed publication worked as the best medium to deliver the content, and we were meticulous about the tactile qualities of the publication.
The ambition was to create a simple and elegant design that allowed for all elements to work harmoniously. The name, Another Escape, refers to not only the content but also to the experience that the publication itself intends to offer; a pause for thought, and momentary retreat. We wanted the design to transpose a leisurely pace, a magazine that you can plod through, perhaps not sequentially, and perhaps spread over a duration of time. The navigation and maneuverability was an important consideration in the design, and we divided the magazine into four sections—Inspiration, Exploration, Process and Response—to reflect to creative process.
Our publication looks to straddle the area in between being a magazine and being a book, and we want our readers to feel that Another Escape deserves a sustained spot on their bookshelf, which is supported by our deliberately non time-sensitive content.
Production Lesson(s)
Things we've learnt:It is good to leave enough time to, at multiple intervals of a project, take a step back and critically reflect on the progress so far. This has been a big learning curve for us. If you rush things then you are bound to make mistakes or decisions that aren't fully informed.
Mindfully look back at past projects—in our case, the previous volume—and work out what is working and what isn't, and let this help directly inform new work.
From volume 1 to volume 2 we learnt that it is best to a) Choose a printer that you admire b) Sit down and discuss your concerns and ambitions for the printed reproductions.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 11, 2014
Filed Under
Books
Lithography
Magazines
Tagged with
matte lamination
narrative
photography
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Elbow Grease Magazine
Novum Magazine
Hechizoo Stationery
The Hideout Stationery
Michelle Maguire Book