ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
AIGA Houston Inside Job Posters
Production Method
Letterpress
Design
Allan Peters
Printing
Workhorse Printmakers
For their second annual in-house design conference AIGA Houston wanted to provide attendees with a special gift. Keynote speaker, Allan Peters, designed this small poster to meet the goal. The concept relates in-house designers with secret agents because of their specific understanding, skills, and wisdom within their organizations.
Video of the printing process at the end of the post.
Dimensions (Width × Height × Depth)
12.5 × 19 in
Page Count
–
Paper Stock
Neenah / Astrobrights / Sunburst Yellow / 65#C
Number of Colors
3
Varnishes
–
Binding
–
Typography
Helvetica
Project Description
The Inside Job is a one day conference hosted by AIGA Houston which caters to and focuses on the in-house designer. For the second year, 2013, of the conference we wanted to give attendees an additional takeaway and a small poster seemed a natural fit.Allan Peters, the conference's keynote speaker, agreed to design the poster. Building off the idea of in-house designers relying on specialized knowledge, craft, and cunning to further design in their organizations, Allan combined the tool of the secret agent and the tool of the creative.
A special thanks to Olmstead-Kirk for their generous paper donation.
Production Lesson(s)
Although the poster is three color the design necessitated five passes through our Challenge Proof press. Due to the large amount of ink coverage on the pistol the type had to be run separately to ensure crisp, legible printing. Additionally, much care had to be taken with makeready to get enough pressure to maintain a solid print but avoid excessive packing which would lead to the paper stretching and possible mis-registration.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 26, 2014
Filed Under
Letterpress
Posters
Tagged with
AIGA
Helvetica
two colors
yellow
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Black Sheep Studio Business Cards and Promotional Items
Herbst & Spungen Wedding Invitation Suite
Cranky Bucks Promotion
Seegno Business Cards
“Miniature Views” Promotion