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BROWSE
Master of Global Affairs Brochure
Production Method
Offset
Design
Premise
Lead Design: Colin Payson
Art Direction: Kevin Hoch
Printing
mi5 Print
These brochures have a hidden message of sorts. In accordance with the concept — a layered statement encouraging users to explore beyond the surface, and question everything — the french-fold-bound booklet is perforated along the folds. Savvy readers will break the seal to discover in-depth information between the pages with bold messages.
Client
Munk School of Global Affairs
Quantity Produced
2,000
Production Cost
–
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
12.5 × 11 in
Page Count
–
Paper Stock
Cougar Smooth / 65lb Cover
Number of Colors
5/5
Varnishes
–
Binding
Stitch
Typography
Berthold Baskerville
Conduit
Project Description
The Munk School of Global Affairs was in need of a new brochure that spoke directly to students seeking to garner the designation of Master of Global Affairs (MGA). MGAs are new class of innovators and problem-solvers tackling the world's pressing global affairs issues—people willing to experiment and take risks. They bring together multiple perspectives to solve complex problems with countless, layered, moving parts. With all that in mind, we sought out to create a layered statement that encourages users to explore deeper than what's just on the surface, and question everything!On first pass of the brochure, students will come across a big and bold statement; Every problem can be solved with a question … but not every question has a single answer … and not every answer can be easily found … it's those who know how to explore all avenues & ask the right questions … that will uncover the solutions they seek. For some they'll take it in as a short and sweet statement and nothing further. The real explorers will learn that if they look a little deeper (inside the folds of the brochure) they can tear pages open, and find all the information they are looking for.
Production Lesson(s)
Getting the right perforation was a good lesson in trial and error before we found a suitable one. It either was too hard to pull apart, or fell apart when the sheet was folded, it took sometime to our goldilocks.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 29, 2014
Filed Under
Brochures
Offset
Tagged with
french fold
perforation
stitched binding
uv offset
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
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Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
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