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BROWSE
Josh Anderson Promo & Branding
Production Method
Digital
Foil stamp
Design
Mark L Harris and Wonderful Machine
Printing
Jive Digital
These promotional postcard packages for Nashville-based photographer, Josh Anderson, go beyond every-day promo cards with the personal touch of rubber stamped letters and the addition of pins: little touches that go a long way. Adding these personalized elements not only grab more attention, they also compliment the style of Mr. Anderson’s photographs nicely.
Client
Josh Anderson
Quantity Produced
250 promos printed (1000 cards)
Production Cost
$913.72 Cards
$57 Stamps
$240.29 Pins
Production Time
1 week cards
1 week stamps
10 days pins
Dimensions (Width × Height × Depth)
5 × 7 in
Page Count
5
Paper Stock
120lb
Number of Colors
5/4
Varnishes
Gold Foil, Spot
Binding
–
Typography
Futura
Neutraface
Gotham
Project Description
Josh Anderson is an Editorial photographer based in Nashville Tennessee. His work can be seen in Bloomberg Businessweek, Bon Appetit, Cosmopolitan, Ditlo, Entrepreneur Magazine, ESPN Magazine, FADER, Guardian Weekend Magazine, GQ, Interview Magazine, INC Magazine, Newsweek, New York Times, Nylon, Runners World, USA Today, Vice, Wall Street Journal.Josh worked with me to come up with a modern, youthful, and elegant brand which we then applied to his promotional materials.
When it came to his promo design we didn't want to just do another postcard package that felt like it had no personal touch to it at all. So we designed some pins to compliment his postcards and a rubber stamp to give it that DIY/personal look.
Production Lesson(s)
Our original printer wasn't very good and couldn't get the colors exactly right. Josh found someone in his own town who did proofs and printing remarkably cheaper. Always consider local printers in your client's town.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 31, 2014
Filed Under
Digital
Foil stamp
Postcard
Tagged with
photography
pins
rubber stamp
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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