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BROWSE
HOW Clever + Letter Love: The Luxe Project Business Cards
Production Method
Digital
Design
Claudean Wheeler, Art Director of HOW + PRINT Books; Adam Ladd, Art Director of HOW Magazine; and Ronson Slagle, Art Director of PRINT Magazine
Printing
MOO.COM
Here’s another fun business card set for Moo.com’s The Luxe Project. This time the art directors from HOW and PRINT designed two sets of cards for which all proceeds go to EPIC.
Client
The Luxe Project
Quantity Produced
50 cards per pack
Production Cost
$34.99 per pack
Production Time
on demand
Dimensions (Width × Height × Depth)
3 × 2.5 in
Page Count
–
Paper Stock
Mohawk Superfine Eggshell
Number of Colors
4 color
Varnishes
–
Binding
–
Typography
"HOW Clever": Trade Gothic and Trade Bold
"Letter Love": Clarendon
Project Description
These two collections were designed by the art directors at HOW and PRINT for The Luxe Project. The publications got involved with the project as a way to give back to the design community. They chose EPIC (iambic.org) as the charity to receive 100% of the proceeds from sales of the collections. EPIC is a Chicago-based non-profit comprised of volunteer designers who come together to do pro bono work for local non-profit organizations dedicated to social change."HOW Clever" is a collection of 10 designs that feature a "how" question or statement, meant to create a dialog, from "HOW bizarre" and HOW time flies" to "HOW do you do?" The collection from PRINT is "Letter Love", an adoration of letterform. In this collection each letter of the alphabet is given its own style treatment—using they typeface Clarendon, which is one of the fonts used in the publication itself.
Production Lesson(s)
n/a
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 10, 2014
Filed Under
Business Cards
Digital
Tagged with
Clarendon
illustration
The Luxe Project
typographic
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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