Project Description

Florecast is a print-based, limited edition publication, documenting skateboarding through non-digital photography.

The whole idea behind the publication and its format is to act as a canvas to showcase and reward the work of skateboard photographers who still find the time, effort and cash to work with film as a medium.

The tabloid newspaper format was used to allow the images to be printed at a much larger size than most standard formats, and the newsprint stock lends itself well to the film grains and colouring. Also, the loose leaf format means you can remove pages to use as stand alone poster prints.

Meteorological weather symbols are used as substitutes to letters within headline words, which acts as a visual link to the title of the publication—which was based on forecasting the conditions to go skateboarding:

"So why Florecast? Well the name came from a friend of mine whom I called up one dull morning after a night of rain. Asking whether he wanted to go skating, he said he’d just go and check the “weather florecast”. Slightly confused, I asked what he meant, and it was basically the act of looking out of your window at a patch of concrete or pavement outside your house, and if it’s dry, then experience says so are the street spots—and therefore skating is on. I think we’ve all used this technique, only gained from the experience of different weather conditions and types of surfaces."

Photography included in the publication by:
Guillaume Perimony (FRA),
Sergej Vutuc (GER),
Reece Leung (UK),
Graham Tait (UK),
Robin Nilssen (SWE),
Eric van Rijsingen (HOL),
Bertrand Trichet (SPA),
Nicolas Lebeau (FRA),
Sam Roberts (UK),
Matt Thomas (UK),
Rich West (UK),
Jeff DeMarco (USA),
Joel Peck (UK)
and Rob Salmon (UK)