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Apinya Thai Food Co. Labels
Production Method
Digital
Design
Apsara
Photography: Hannah Ross
Printing
Century Label
The labels for this line of Thai sauces incorporate Thai cultural elements and acknowledge design facets from existing Thai food packaging. The octopus looks like it is really enjoying these sauces. Having the ingredients wrapped in its tentacles is a cute touch.
Dimensions (Width × Height × Depth)
3 × 4 in
Page Count
1 (three labels)
Paper Stock
Bottle label: Clear polypropylene
Top label: Bright silver paper
Number of Colors
6 (4cp+2 hits white+red foil)
Varnishes
Glossy laminate
Binding
–
Typography
Layiji Rudon
FF Good
Project Description
The creative team designed the overall brand for Apinya Thai Food Co. based on extensive research of Thai cultural design elements and existing Thai food packaging. The brief required that the product be quickly visually recognizable, include references to Thai culture, and focus on details to convey a high-quality product. The label artwork was custom illustrated to reflect a “maximal” aesthetic of Thai design while staying visually balanced.The octopus character is unique, eye-catching, and real octopus pairs well with the hot sauce itself. A clear label was used to include the bright color of the sauce as part of the design. The octopus’s tentacles showcase the main ingredients and he even has a mouth full of the sauce if you look closely.
Production Lesson(s)
The first time these were printed, the polypropylene was too thin and melted as the bottles were filled. We had to research thicker varieties that could withstand up to 200-degree heat.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 18, 2013
Filed Under
Digital
Packaging
Tagged with
food packaging
label
Thai
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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