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BROWSE
2e 13th Birthday Posters
Production Method
Offset
Design
2e Creative
Lynda McClure, Designer
Matt Bender, Designer
Simon Lam, Designer
Printing
Top Graphics
2e decided to defy the traditional “bad luck” connotations of the number thirteen in this poster series celebrating the company’s thirteenth birthday. Each design celebrates the firm turning another year older with cheerful colors and light-hearted concepts.
Dimensions (Width × Height × Depth)
12 × 18 in
Page Count
–
Paper Stock
Ultra Digital Green / Uncoated / 130 lb Cover / 100% recycled
Number of Colors
CMYK
Varnishes
–
Binding
–
Typography
–
Project Description
It’s not every day a company turns 13, which is why we wanted to celebrate by throwing a birthday party. To commemorate the occasion, three of our art directors each created a design revolving around the 13 years since our founding in 1999.The number 13 has a negative connotation because it’s usually associated with bad luck. So instead of taking the expected “Friday 13th” approach, we gave it a positive spin and just had some fun.
• The “Make Your Own Luck” concept utilizes 13 different luck-related objects.
• “To Hell With Luck” is all about not needing any.
• “Party like it’s 1999” is a fun typographic approach to Prince’s song; can’t go wrong with that.
Prints were made available for sale at our party with proceeds benefitting St. Louis Artworks, an organization that offers art apprenticeships to area youths.
Production Lesson(s)
The posters were designed to be screen printed using French Paper Poptone, but four days before our party, the printer contacted us and said they couldn’t do the job; apparently it just wasn’t coming out right. So, on top of drinking in excess to calm ourselves down, we had to find a printer that could digitally print the posters in 2 days. Luckily, our preferred digital printer was able to help, and the posters turned out wonderfully.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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