Project Description

When you go to art school you get used to pulling all-nighters.

When University of the Arts came to us as a client this summer, they were facing a tight deadline for producing their current year's viewbook. When they offered the project to us as a last-minute assignment we knew it was going to take a few all-nighters to pull off.

Working together, UArts and our account team outlined an aggressive plan to meet their deadline. Being blocks away from one another right here in Center City Philadelphia certainly helped speed things along. Instead of limiting us, the tight timeline was actually very liberating. As a creative team, we didn't have time to overanalyze things.

We created a custom type treatment to demonstrate how they help students come into their own and develop themselves into more complete artists. On the cover, a combination of embossing and debossing provide an added level of detail that represents the depth of the UArts education. Trusting our instincts served us well considering many of us here were the book's intended audience not too long ago.

Chief Creative Officer: Darryl Cilli
Executive Creative Director: Jim Walls Director of Client Services: John Campanella
Creative Director: Greg Ash
Designer: Taylor Goad
Copywriter: Kris Blake
Production Artist: Mary Olson
Account Supervisor: Ryan Brown
Account Executive: Allison Isaacs