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BROWSE
Pirelli 2012 Annual Report
Production Method
Offset
Silkscreen
Design
Cacao Design
See extended design credits below project description
Printing
Grafiche Antiga
This annual report tells the story of Pirelli’s 2012 financial year as complemented by the writing of university students from around the globe about their desired future. In turn, the edges of the book are printed with the word future in the world’s most common languages to represent the stories told by these students.
Client
Pirelli
Quantity Produced
1,000 pieces (500 Italian + 500 English)
Production Cost
–
Production Time
One month.
Dimensions (Width × Height × Depth)
9.1 × 11.8 in
Page Count
656 pages in total (Italian version) or 596 pages (English version) divided into three volumes.
Paper Stock
90 gr
Number of Colors
5
Varnishes
1
Binding
–
Typography
Kladika
Caecilia
Project Description
Pirelli had the innovative idea of enriching its annual report with a story to complement the figures. Cacao Design responded with a design that brings out the numbers while telling the story of the 2012 financial year. It’s a story about the future, “written” by young university students from around the world. To give structure to their vision, Cacao created a “container” for a wealth of content, images and values. The binder’s transparent sides highlight the project’s key word, the “future” desired by the students, printed on three sides of each volume in the world’s main languages.Printed by Grafiche Antiga on Fedrigoni Arcoprint E.W. paper.
Infographics by The Visual Agency.
Images of the printed Annual Report by Ph Stefano Campo Antico.
Production Lesson(s)
The word "future" translated in all the world’s main languages visible on the three sides of each single volume has been particularly hard to print. After many different test, at the end Grafiche Antiga found a solution. Fortunately, they love challenges ;)
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 27, 2013
Filed Under
Annual Reports
Offset
Silkscreen
Tagged with
black and white
edge printing
UV varnish
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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