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BROWSE
Apinya Thai Food Co. Labels
Production Method
Digital
Design
Apsara
Photography: Hannah Ross
Printing
Century Label
The labels for this line of Thai sauces incorporate Thai cultural elements and acknowledge design facets from existing Thai food packaging. The octopus looks like it is really enjoying these sauces. Having the ingredients wrapped in its tentacles is a cute touch.
Dimensions (Width × Height × Depth)
3 × 4 in
Page Count
1 (three labels)
Paper Stock
Bottle label: Clear polypropylene
Top label: Bright silver paper
Number of Colors
6 (4cp+2 hits white+red foil)
Varnishes
Glossy laminate
Binding
–
Typography
Layiji Rudon
FF Good
Project Description
The creative team designed the overall brand for Apinya Thai Food Co. based on extensive research of Thai cultural design elements and existing Thai food packaging. The brief required that the product be quickly visually recognizable, include references to Thai culture, and focus on details to convey a high-quality product. The label artwork was custom illustrated to reflect a “maximal” aesthetic of Thai design while staying visually balanced.The octopus character is unique, eye-catching, and real octopus pairs well with the hot sauce itself. A clear label was used to include the bright color of the sauce as part of the design. The octopus’s tentacles showcase the main ingredients and he even has a mouth full of the sauce if you look closely.
Production Lesson(s)
The first time these were printed, the polypropylene was too thin and melted as the bottles were filled. We had to research thicker varieties that could withstand up to 200 degree heat.
Post Author
Duncan Robertson
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 7, 2013
Filed Under
Packaging
Digital
Tagged with
food packaging
label
Thai
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
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Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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